Beyond regulations, PCR plastic can enhance a brand's image, signaling a commitment to environmental responsibility, which resonates with customers who value sustainability. It also helps reduce the demand for virgin plastic, lowering the environmental impact of production. Finally, many brands are working to improve the strength and quality of PCR plastic over time, making it a more viable option in the long run. Despite its challenges, the environmental benefits and consumer appeal make PCR plastic a smart choice for many cosmetic companies.